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All Journal Jurnal Justisia : Jurnal Ilmu Hukum, Perundang-undangan dan Pranata Sosial Owner : Riset dan Jurnal Akuntansi LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Insight Management Journal Jurnal Ekonomi Mejuajua Jurnal Warta Desa (JWD) Journal Of Human And Education (JAHE) Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Journal of Indonesian Scholars for Social Research CONSEN: Indonesian Journal of Community Services and Engagement Jurnal Pengabdian Pada Masyarakat METHABDI
Elyani Elyani
Fakultas Hukum, Universitas Tjut Nyak Dhien
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

 1 
ANALYSIS OF PRODUCT QUALITY AND SERVICE ON THE ACHIEVEMENT OF CUSTOMER SATISFACTION AT MACEHAT KOFFEE MEDAN Erwin Harun; Khamo Waruwu; Imtihan Imtihan; Elyani Elyani; Juliana Juliana
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine the effect of product and service quality on consumer satisfaction at Koffee Macehat Medan. This research was conducted at Koffee Macehat Medan, with a population and sample of 100 people taken by purposive sampling. The data analysis used is descriptive in nature to explain research data and research descriptions, while to analyze quantitative data using a simple Linear Regression analysis tool. The research instrument was a questionnaire with a Likert scale model. The requirements test is carried out to test normality, heteroscedasticity test. The data analysis technique used is multiple regression technique at a significance level of α = 0.05. The results showed: (1) there is a significant influence between product quality on consumer satisfaction with t count = 2.201; (2) there is a significant effect between Service on Consumer Satisfaction with t count = 2.498. The suggestions made are; (1).Koffee Macehat further enhances the excellent service for its customers in order to provide a sense of comfort so that it can be sustainable. (2) Adding a variety of coffee flavors so that customers don't get bored with the monotonous taste, at least make it more interesting to make it more interesting. (3). Creating a comfortable place so that consumers who come and visit feel satisfied and feel at home so that they increase their purchasing portion
Co-Authors , Muhammad Donni Lesmana Siahaan Abdi Sugiarto Ahmad Yudhira Andi Nova Bukit Andi Nova Bukit Ayunda Fatmasari Ayunda Bakti, Imam Rangga Cindy Yolanda Cindy Dahris Siregar Erwin Harun Imtihan Imtihan Juliana Juliana Karolina Sitepu Khairun Na'im Khairun Na’im Khamo Waruwu Khamo Waruwu Khamo Waruwu Khamo Waruwu Khamo Leonardo Indra Vitaharsa Mastini Lase Mhd Anggi Syahputra Muhammad Ali Musri Oppie Meisya Tanjung Oppie Rosniwaty Br. Bangun Ulfa Utari Ulfa Uswatun Hasanah